Becoming a successful retailer

Who is a retailer?

Retailers satisfy demand identified through a supply chain. They bridge the gap between the manufacturer and the consumer. The retail business is an integral part in the distribution chain. Retailers have a large role to play in the sustainability of production and consumption.

Keys to note in running a successful UK retail business Be a researcher

Making research for your business is just as important as sourcing for finances. Always ensure that there is a market for what you have to offer and you're meeting consumer's needs before stocking up.

Be different; good different

Never follow the crowd, let your business be unique. Do things your own way or do it differently. Always remember that conventional is not easily singled out.

Business Plan

All businesses need a plan to start out. A business plan gives direction to your business and helps you as the retailer to keep yourself in check and stay on the proposed path. A viable business should have a functional business plan that was produced after proper feasibility studies and cost-benefit analysis. A business plan contains the proposed cash flow for at least the first 3 years of a retail business.


Make use of a wide range of advertising media; from words of mouth, handbills, emails to radio and TV. Make the location and products of your business known.


Staffing is paramount in any UK retail business venture. Hire competent and dedicated hands and make sure your employees know what you expect of them.

Key functions performed by a retailer
  • Buying and assembling of goods
  • Warehousing and storing
  • Primary function of selling products to final consumers
  • Customer satisfaction
  • Risk management capabilities
  • Goods grading
  • Product promotion and advertisements
  • However, having all these does not still guarantee a good and flawless company run in the U.K, but it is a very good way to start.